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Immersive Art Festival, Atelier des Lumières © C de La Motte Rouge 

New cultural formats

The dazzling success of the Atelier des Lumières created by CULTURESPACES in Paris demonstrated the public's appetite for new immersive cultural formats. Since 2018, many similar experiences have been produced: Van Gogh, Monet, Klimt, Frida, Dali, many operators, in France and abroad. 

Whether on tour or permanent, these immersive experiences have attracted several tens of millions of visitors in just 4 or 5 years. The economic stakes are high for this new sector, which is worth nearly 1 billion dollars in revenue per year. 

What remains to be invented are the experiences of next generations, 3.0, which will somehow integrate metaverses to extend the virtual experience of the physical.

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