The dazzling success of the Atelier des Lumières created by CULTURESPACES in Paris demonstrated the public's appetite for new immersive cultural formats. Since 2018, many similar experiences have been produced: Van Gogh, Monet, Klimt, Frida, Dali, Picasso...by many operators, in France and abroad. 

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Whether on tour or permanent, these immersive experiences have attracted several tens of millions of visitors in just 4 or 5 years. The economic stakes are high for this new sector, which is worth nearly 1 billion dollars in revenue per year. 

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What remains to be invented are the experiences of next generations, 3.0, which will somehow integrate metaverses to extend the virtual experience of the physical.